• Luna Luna
  • 2023

A spectacular showcase of the world's first art amusement park—lost since 1987.

Thirty-six years ago, Luna Luna landed in Hamburg, Germany: the world's first art amusement park with rides, games, and attractions by visionary artists like Jean-Michel Basquiat, Keith Haring, and David Hockney. By a twist of fate, the park's treasures were soon sealed in 44 shipping containers and forgotten in Texas.

In 2022, a newly formed Luna Luna company, helmed by four partners, including SSS founder Michael Goldberg, rescued and transported the entire collection to a Los Angeles warehouse. Now, nearly forty years after its original debut, Luna Luna is back. The next chapter unfolds with Luna Luna: Forgotten Fantasy—a spectacular showcase of the 1987 park—now on view in Los Angeles.

The immersive experience spans a 60,000 ft. warehouse space in LA's Arts District. In addition to unveiling a Basquiat Ferris wheel, Keith Haring carousel, and roughly a dozen other Luna Luna 1987 works, the showcase debuts a documentary, photo archive, and immersive timeline about the making of the '87 park. Visitors can shake hands with a stilt-walker, dive into the reassembly process in an area dedicated to Luna Luna's revival, or say "I do" to whoever (or whatever) they please at André Heller's Wedding Chapel.

Something Special Studios supported across all aspects of the project's creative development, including brand strategy, creative direction, experience design, web, and marketing.

Luna Luna: Forgotten Fantasy is on view in Los Angeles through Spring 2024.

Luna Luna

Luna Luna: Forgotten Fantasy